Mindanao State University–General Santos officially establishes Marayag as the Visual Brand Guide for the University per MSU BOR Resolution 625, s. 2025. It prescribes the standards, regulations, and policies governing the correct and consistent use of the University Seal, University Name, Tagline, Icon Mark, Wordmark, University Colors, and all other approved visual identity elements.

Effective immediately, all communications of MSU–GenSan are required to comply with the provisions of Marayag to ensure visual consistency and professional representation across all University platforms and materials.

Marayag reinforces a unified institutional identity that reflects MSU–GenSan’s commitment to excellence and distinction. Strict adherence to these guidelines ensures that the University’s values and identity are consistently upheld across all academic, administrative, and public engagements.